Here's a hot take 🔥: Chasing open rates might just be the ultimate vanity metric. Why? Because having a good open rate often relies on two things: - Fine-tuning your tech setup (just ask your geeky friends or find the right YouTube tutorials). - Writing a catchy subject line. For example: A few weeks ago, a lead reached out to me because they were upset with their Lemlist campaign results. “My emails are good! I just need more people to read them” (Yeah you see where I’m going here 😅) So we did an easy exercice, I would work on their setup and subject line but I wouldn’t touch neither the content nor the audience of their email. Well here is the result: a 43% OR but only 3 clicks 👇 It's time we pivot back to basics and cease the glorification of vanity metrics. Open rates don't guarantee engagement or conversions. ➡️ Focus on your audience, their pain points and their needs when designing the perfect email, not on your KPIs. What other metric do you think should be in the spotlight instead of this one? Drop your strategies below! - - - - - - - I'm Eithan 🤟 I've spent the last 6 years driving growth for Unicorns, Scale-ups, and the most innovative companies as a Growth Marketer and Automation Expert. Now, let's get back to basics together. #growthmarketing #strategy #backtobasics #marketing #growth