Is it just me or is Lemlist about to show Clay who's… – Eithan Benero

Outbound B2B : Je vous partage les stratégies de l’élite US, pour rendre vos deals prévisibles

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59 75 Comment on LinkedIn

July 11, 2024

Is it just me or is Lemlist about to show Clay who's the outbound boss? Let’s face the evidence: In the first corner, lemlist: - Has been one of the kings of outbound for years - The team have mastered the content-based growth approach and are THE LinkedIn experts (except when they all disappeared for 3 months without explanation haha) - Was one of the first to launch an AI sequence generator a year ago On the other side, Clay: - Went from a confidential tool to a market leader in less than a year - Has the most impressive features for outbound (hyper personalisation, waterfall enrichment, etc.) - Offers a very generous freemium package Only a fool would think that Lemlist hasn't been challenged by this new competitor. I couldn't find official numbers, but I am sure many clients have switched from Lemlist to Clay. But this was before July 2024! In less than two weeks, Lemlist has made 3 (or 4?) announcements! First, they announced one of their biggest events for July 16 with "an exclusive surprise at the end." Then, just a couple of days ago, they launched a freemium package (very cool, to be honest). And now, they are launching more AI features in pre-access... Looks like Lemlist isn't ready to let Clay win this fight! What do you think they will announce next week?

59 Comment on LinkedIn

July 11, 2024

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Is it just me or is Lemlist about to show Clay who's the outbound boss? Let’s face the evidence: In the first corner, lemlist: - Has been one of the kings of outbound for years - The team have mastered the content-based growth approach and are THE LinkedIn experts (except when they all disappeared for 3 months without explanation haha) - Was one of the first to launch an AI sequence generator a year ago On the other side, Clay: - Went from a confidential tool to a market leader in less than a year - Has the most impressive features for outbound (hyper personalisation, waterfall enrichment, etc.) - Offers a very generous freemium package Only a fool would think that Lemlist hasn't been challenged by this new competitor. I couldn't find official numbers, but I am sure many clients have switched from Lemlist to Clay. But this was before July 2024! In less than two weeks, Lemlist has made 3 (or 4?) announcements! First, they announced one of their biggest events for July 16 with "an exclusive surprise at the end." Then, just a couple of days ago, they launched a freemium package (very cool, to be honest). And now, they are launching more AI features in pre-access... Looks like Lemlist isn't ready to let Clay win this fight! What do you think they will announce next week?

I turn repetitive tasks into growth opportunities. How I use a prioritisation matrix + ChatGPT to automate manual tasks and focus on what really adds value. It’s as easy as 3 steps: 1️⃣ Prioritise your tasks using criteria like repetitiveness, error rate, financial impact etc. 2️⃣ Share the tasks with ChatGPT and ask for help to automate them. 3️⃣ Start building I've compiled my method in a guide, walking you through the steps of automating these processes. You want it? Like this post and comment “Adding Value” to receive it 👇 PS — Make sure we are connected so I can share it with you.

Cette semaine, j’ai eu un débat avec une lead Elle était persuadée que les voice notes en prospection, ça marcherait jamais Je lui ai dit l’inverse Parce que je sais que c’est un des formats les plus sous-cotés Aujourd’hui, tout le monde reçoit des dizaines de messages par jour Tu ouvres, tu lis vite fait, et tu passes à la suite Et la plupart du temps… tu ouvres pas Une voice note, c’est autre chose Tu la vois, t’es curieux Tu veux savoir ce qu’il y a dedans Et quand tu l’écoutes, t’es obligé de rester concentré Tu prêtes vraiment attention C’est exactement ce qu’on veut en outbound : gagner la bataille de l’attention et créer un lien direct Et maintenant, ça peut se faire à grande échelle Lemlist vient de lancer une fonctionnalité qui clone ta voix Tu écris un seul script, et l’outil génère des centaines de voice notes personnalisées… qui sonnent exactement comme toi C’est fluide, naturel, et pour l’instant, presque personne ne l’utilise Je te mets des templates en commentaires Ils sont prêts à l’emploi, que ce soit pour de l’outbound, du recrutement, des relances prospects ou des retours produit

Last week, I wrote about how a thread on Reddit was the starting point for a reflection. What I didn't expect were the messages from my marketing friends, who asked me how I use Reddit on a daily basis. So, here it is: my very first LinkedIn Cheat Sheet. How to turn Reddit into an Idea Goldmine? Please share your feedback in the comments. I am already working on my next Cheat Sheet 😉 P.S. Who's using Reddit here? - - - If you discover me here, I'm Eithan 🤟 My marketing adventure started 6 years ago and since I’ve been driving growth for Unicorns, Scale-ups, and the most innovative companies. I've recently started writing about it, so follow me if you want to see more content like this one!

I went from wasting 3 hours to saving 5 hours daily. No joke. When I started in growth, I struggled with efficiency. Manually updating CRMs, juggling countless tabs, copy-pasting data between tools — I struggled with it all. The game-changer? I started to automate my repetitive tasks. Now I have created a guide that will fill your business with automation tricks and productivity hacks. The same that transformed my workflow. Today, I'll share with you: → A matrix to prioritise your tasks (save 10h/week) → The ultimate automation prompt (create 100+ workflows) → Step-by-step tutorials (5 practical examples) → My favourite resources to learn no code and automation This is perfect if you are: - A founder wearing too many hats - A growth marketer drowning in manual tasks - An ops manager looking to scale processes Or you just want to focus on what truly matters in your business. The coolest part? You can get this guide for free if you: → Like this post → Connect with me →Comment 'automate' Remember... Sharing hacks elevates everyone's game. Repost to spread the knowledge 🚀 Or tag a friend below 👇