Retention is the new acquisition!
As marketers, we've all heard about the AARRR framework, but how often do we focus solely on the first 'A' - Acquisition?
It's time to shift our focus to the 'R' that matters - Retention.
In today's high-tech arena, where acquisition costs are through the roof and marketing budgets are being cut, it's more important than ever to keep our customers engaged, satisfied, and loyal.
Retention is becoming the centrepiece of every growth strategy, and increasing lifetime value without spending more money should be the goal.
Let's take a moment to appreciate the power of Retention - my favorite 'R'.
It's time we bring it to the front row and invest time in what we already have.
Remember, it's not just about bringing customers in, but keeping them.
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I'm Eithan 🤟
I've spent the last 6 years driving growth for Unicorns, Scale-ups, and the most innovative companies as a Growth Marketer and Automation Expert. Now, let's get back to basics together.
#growthmarketing #strategy #backtobasics #marketing #growth #retention