Since the beginning of July, 4 out of 4 SaaS companies I met with didn't know where to start with measuring ROI in marketing automation. Most track the wrong metrics.
Result? Wasted efforts → Missed opportunities → No clear ROI
Here's what I'm seeing:
- Data scattered across platforms
- Marketing teams working in the dark
- Growth opportunities slipping away
Right now, you're probably celebrating vanity metrics while your competitors are running ahead. Worst part? Many don't even realise it.
But there's a way out. Here are the 5 critical metrics you should have been tracking yesterday:
- Conversion rate → Shows campaign effectiveness. No conversions? No success.
- Customer lifetime value → Long-term customer worth. Higher CLV = better ROI.
- Customer acquisition cost → Cost of new customers. Lower CAC = more profit.
- Lead quality → Are your leads any good? 1000 leads mean nothing if they don't buy.
- Revenue attribution → How much money your automation makes. Follow the cash.
Sound familiar? It should. Marketing automation uses the same metrics as your other marketing tactics.
Key takeways:
❌ Stop tracking vanity metrics (opens, clicks)
✅ Start tracking ROI metrics (conversions, revenue)
Got other metrics in mind? Let's discuss in the comments!