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Eithan Benero
Outbound B2B : Je vous partage les stratégies de l’élite US, pour rendre vos deals prévisibles
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July 16, 2024
Since the beginning of July, 4 out of 4 SaaS companies I met with didn't know where to start with measuring ROI in marketing automation. Most track the wrong metrics. Result? Wasted efforts → Missed opportunities → No clear ROI Here's what I'm seeing: - Data scattered across platforms - Marketing teams working in the dark - Growth opportunities slipping away Right now, you're probably celebrating vanity metrics while your competitors are running ahead. Worst part? Many don't even realise it. But there's a way out. Here are the 5 critical metrics you should have been tracking yesterday: - Conversion rate → Shows campaign effectiveness. No conversions? No success. - Customer lifetime value → Long-term customer worth. Higher CLV = better ROI. - Customer acquisition cost → Cost of new customers. Lower CAC = more profit. - Lead quality → Are your leads any good? 1000 leads mean nothing if they don't buy. - Revenue attribution → How much money your automation makes. Follow the cash. Sound familiar? It should. Marketing automation uses the same metrics as your other marketing tactics. Key takeways: ❌ Stop tracking vanity metrics (opens, clicks) ✅ Start tracking ROI metrics (conversions, revenue) Got other metrics in mind? Let's discuss in the comments!
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July 16, 2024