The 3 biggest misconceptions about Automation: 1. It's just about sending emails and using Zapier. 2. It removes all the human touch. 3. It’s only for tech people. Let me make this clear: 1. Yes sending automated email sequences and creating workflows are often the first thing that comes in mind but you could put automation everywhere in your company, from your repetitive tasks to customer support inquiries, sales follow-ups, content distribution, inventory management, and even employee onboarding processes. The possibilities are endless. 2. Actually, it's exactly the opposite! By automating the low added-value part of your work, you can focus on adding the right human touch to the other tasks that really need it. 3. In 2024, automating is within everyone's reach. There are so many tools helping beginners get into the world of automation smoothly. Zapier for almost every kind of process, Lemlist or Clay for your outbound, or Phantombuster for scrapping. And let’s not forget ChatGPT able to write personalised script in a few seconds! Automation isn’t just a buzzword—it’s a game changer for businesses of all kinds and if you are not investing into it now, you’re already too late. - - -  If you discover me here, I'm Eithan 🤟 My marketing adventure started 6 years ago and since I’ve been driving growth for Unicorns, Scale-ups, and the most innovative companies. I've recently started writing about it, so follow me if you want to see more content like this one!