Three years ago, I faced a major challenge in growth marketing. It transformed my career and approach to lead generation. At the time, I was helping SaaS companies and unicorns grow. I was building huge lead generation systems with outbound strategies, email marketing, and complex marketing mixes. We got many leads, but operations were a mess. This pushed me to focus on fixing them. For eight months, I immersed myself in automation, process optimisation, tools, and more. I ran experiments, worked on real and theoretical projects, and learned from industry experts. I became a Growth Ops expert. I realised a simple truth: without good operations, even the best leads won't convert due to poor follow-up and lack of interest. Key takeways: 1/ Automate: If you do the same actions multiple times a week or even a day, automate them. 2/ Optimise Processes: Simplify your lead nurturing processes to make them more efficient. 3/ Use Data: Track your results and use the data to improve your strategies. Changes I Implemented: - Integrated systems: Linked CRM, marketing automation, and sales tools for better results. - Improved follow-up: Established a consistent follow-up system to keep leads engaged. - Team alignment: Ensured marketing, operations, and sales teams work closely together to achieve common goals. Now, I help companies do the same. If you don't have the right foundations, you can keep bringing in leads, but they won't turn into customers.